Vertical Integration
Practice where a single entity controls the entire process of a product, from the raw materials to distribution
Vertical integration refers to a situation where a company controls multiple stages of the production process, from the raw material stage to the finished product stage. In other words, a vertically integrated company not only produces the final product but also produces the components or parts that go into making the product.
For example, an automobile manufacturer that has its own steel plant and rubber plant for making tires would be an example of vertical integration. This ensures that the company has control over the production process, raw material supply, and the quality of the final product.
Vertical integration can be advantageous for several reasons. Firstly, it can lead to cost savings by reducing transactions costs and minimizing the dependency on external suppliers. Secondly, it can improve the quality of the product by ensuring consistent quality control throughout the production process. Finally, vertical integration can help create strategic barriers to entry for competitors since it requires a significant amount of investment to replicate the production process.
However, vertical integration can also lead to some disadvantages. Firstly, it can result in excess capacity and inefficiencies since the company is required to invest in a wide range of production facilities. Secondly, it may lead to a lack of innovation and resistance to change since the company may be too focused on its existing products and processes. Finally, vertical integration can be risky since a company that invests in multiple stages of production is exposed to fluctuations in both upstream and downstream markets.
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