Modern Social Psychologists often consider both….
Situational and individual factors
Modern social psychologists often consider both individual and social influences on behavior and cognition. This means that they recognize that people are not solely influenced by their own characteristics, but are also shaped by the influences from their social environment, including cultural, historical, and structural factors.
Individual influences refer to the characteristics and experiences of a person that affect their behavior. These may include personality traits, motivations, beliefs, attitudes, and past experiences. Social influences, on the other hand, refer to the impact of other people or groups on a person’s behavior. This may include the influence of friends, family, colleagues, or the broader social environment such as cultural norms, societal expectations, or economic systems.
Social psychologists often study how individual and social factors interact to shape human behavior. For example, they may investigate how a person’s beliefs about a particular issue (individual influence) may be affected by the opinions expressed by their social group (social influence).
Overall, the study of both individual and social influences on behavior allows social psychologists to provide a more comprehensive understanding of the complexities of human behavior and cognition.
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