A researcher interested in studying how consumer preferences spread throughout a social group most likely has the disciplinary focus of ________. a. experimental psychology b. semiotics c. history d. sociology
D
The researcher interested in studying how consumer preferences spread throughout a social group most likely has the disciplinary focus of sociology. Sociology is the study of human society and social behavior, including the processes of social interaction, cultural norms, and institutions that shape and guide behavior. It focuses on how individuals and groups are influenced by and influence their social surroundings and how various social structures and institutions shape behavior and attitudes. In this case, the researcher is interested in the diffusion of consumer preferences through social groups, which fits well within the sociological focus on patterns of social interaction and group dynamics.
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