A campaign might use __________ to solicit campaign contributions from those who have supported candidates with similar views in the past.
direct mail
A campaign might use targeted fundraising to solicit campaign contributions from those who have supported candidates with similar views in the past. This technique involves analyzing data about individuals’ past political contributions, as well as their party affiliation, demographics, and other relevant factors, to identify those who are most likely to support the campaign’s message. The campaign can then tailor its outreach efforts, including email and direct mail solicitations, social media ads, and phone or text messages, to appeal specifically to this group. This targeted approach can help campaigns maximize their fundraising efforts by focusing on those most likely to give, rather than wasting resources on individuals who are unlikely to support the campaign’s goals.
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