Unlocking Consumer Behavior: The Key to Effective Marketing Strategies

consumer

A person who purchases goods and services for personal use

A consumer is an individual or group of individuals who purchase goods and/or services for their own personal use or household consumption. In other words, consumers are the end-users of products and services. They play a vital role in the economy as they drive the demand for goods and services, and their spending patterns can impact the overall supply and demand within industries. Understanding consumer behavior is crucial for businesses to develop effective marketing strategies and tailor their products and services to meet the needs and expectations of their target customers.

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