An advertisement for a national shampoo that shows a plain-looking woman using the product, then transforming to a beautiful woman with a new hairstyle, dressed in elegant clothes, waiting for the “man of her dreams” to appear on her doorstep, would best illustrate which of the following criticisms of the marketing system? a. Marketing makes society overly materialistic. b. Marketers promise miracles. c. Marketers create artificial needs. d. Marketers control popular culture.
B
The advertisement described would best illustrate the criticism that marketers promise miracles. This is because the advertisement portrays a plain-looking woman who magically transforms into a beautiful, confident woman with the use of the shampoo. The message being communicated is that using the shampoo will make you beautiful and desirable, and will help you find the man of your dreams. This is an unrealistic and exaggerated promise, and can be seen as a form of deception on the part of the marketer. Therefore, the criticism of marketers promising miracles is most applicable to this type of advertisement.
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