Unlocking the McGurk Effect: How Visual Cues Influence Our Perception of Sound

What cue changes what you hear in the McGurk effect?

vision

The cue that changes what you hear in the McGurk effect is the visual cue. In this effect, we perceive sounds differently depending on the visual cues we receive simultaneously. When auditory and visual information conflict, the brain tries to integrate them resulting in a perceptual illusion. For example, if we hear the sound “ba” but see a person mouthing “ga,” we may perceive the sound as “da.” Therefore, the visual cue (lip movement) influences what we hear.

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