iconic memory
visual sensory memory
Iconic memory is a type of sensory memory that refers to the temporary visual information that is stored in the brain after a stimulus has been perceived. This type of memory lasts for only a very brief period (less than a second) and is responsible for allowing us to perceive visual information as a continuous experience, rather than a series of disjointed images.
Iconic memory is believed to occur in the visual cortex of the brain, which processes and stores visual information. It plays an important role in our ability to recognize objects, track movement, and perceive motion.
One of the most famous experiments on iconic memory is the Whole Report Experiment conducted by George Sperling in 1960. In this experiment, participants were shown a grid of letters for a very brief period of time and were then asked to recall as many letters as they could. Sperling discovered that participants were able to recall about four letters on average, but were able to identify any letter from the grid if they were asked to recall a specific row or column.
Overall, iconic memory is an important component of perception and our ability to make sense of the visual world around us.
More Answers:
Understanding Inattentional Blindness: How Focusing on One Task Can Lead to Missed ObstaclesUnderstanding Inattention Blindness: How Focused Attention Affects Perception in Daily Life
Unconscious Learning: Understanding the Mechanisms of Implicit Memory.