The Power of Vision: Importance and Characteristics of a Strong Vision Statement

Vision

Light waves vary in amplitude (hue-color), amplitude (brightness), and purity (saturation); the retina which is a neural tissue lining the inside back surface of the eye, contains millions of receptor cells called rods and cones; rods play a key role in night and peripheral vision; cones play a key role in daylight and color vision; neural impulses are routed through the LGN in the thalamus and then distributed to the primary visual cortex at the back of the occipital lobe

Vision can be defined as a mental image or perception of the future or a desired outcome. It is an aspirational statement that outlines the long-term direction and purpose of an individual, organization or even a society. Vision is usually expressed in short and concise statements that capture the values, goals, and aspirations of an entity. It describes what an individual or organization wants to achieve, and it gives a sense of purpose and direction.

A good vision statement should be focused, inspiring, and easy to understand. It should create a sense of shared purpose and motivate people towards achieving a common goal. It is important to note that a vision statement is not a mission statement. While a mission statement outlines what an entity does and how it does it, a vision statement explains what an entity wants to achieve in the future.

For example, the vision statement of the popular social networking website Facebook is “To give people the power to build community and bring the world closer together.” This statement outlines the long-term aspirations of Facebook as a company. It captures the idea of bringing people together from all around the world and creating a sense of community among its users.

In summary, vision is a powerful tool that helps individuals, organizations, and even societies to aspire for a better future. It is essential for creating a sense of purpose, shared direction, and motivation towards a common goal.

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