true or falseproduct price affects the length of a distribution channel.
true.
True. The price of a product can impact the length of the distribution channel. Generally, the higher the price of a product, the shorter the distribution channel needs to be. The reason for this is that high priced products typically require fewer intermediaries to sell to the end customer due to the perceived value of the product. Additionally,high priced products usually target a niche market or have a limited customer base, making it easier to reach these customers with a shorter distribution channel. On the other hand, low priced products often need to be sold in large volumes to make a profit, which may require a longer distribution channel with greater geographic coverage. Therefore, product price plays an important role in determining the length of a distribution channel.
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