Demographic
Dividing a market into segments based on variables: age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation
A demographic refers to the characteristics of a population, such as age, gender, race, income, education level, and other statistical measurements. In other words, demographic data allows us to better understand different groups of people and their characteristics. This information is often collected through surveys, censuses, and other research methods, and can be used for a variety of purposes, such as market research, policy development, or resource allocation. Understanding demographic data is essential for businesses, governments, and organizations to better serve their target audience and to develop strategies based on the needs and behaviors of specific groups.
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