In comparison to quantitative research, qualitative research involves:a. Hypotheses testingb. Structured data collection approachc. Large samples for generalizable resultsd. Subjective results
d. Subjective results
d. Subjective results.
Qualitative research is a research methodology that involves collecting and analyzing non-numerical data such as text, images, and observations. Unlike quantitative research, qualitative research does not involve hypotheses testing, a structured data collection approach, or large sample sizes for generalizable results.
Instead, qualitative research aims to provide in-depth insights and understanding of phenomena by exploring subjective experiences, perceptions, and meanings. It involves collecting data through methods such as interviews, focus groups, and observations, and analyzing the data to identify themes, patterns, and relationships.
Qualitative research often leads to subjective results because it is based on the interpretation of data rather than statistical analysis. However, this subjectivity can provide rich, detailed insights into complex phenomena that quantitative research may not be able to capture.
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