descriptive research
marketing research to better describe marketing problems, situations, or markets such as the market potential for a product or the demographics and attitudes of consumers
Descriptive research is a type of scientific research that is used to describe a phenomenon, event or situation, without attempting to answer questions about why or how it occurs. In other words, descriptive research is focused on describing a particular research topic, rather than explaining it.
Descriptive research can be broken down into two main categories: quantitative and qualitative research. Quantitative research involves the collection of numerical data, which is analyzed using statistical methods to identify patterns and relationships. Qualitative research, on the other hand, involves the collection of non-numerical data, through methods such as interviews, observations and focus groups.
Examples of descriptive research include surveys, case studies, observational studies and cross-sectional studies. Descriptive research is useful in a variety of fields, such as education, psychology, sociology, marketing and business, where researchers may need to gather information about a particular population or phenomenon.
One major limitation of descriptive research is that it only provides a snapshot of the research topic at a specific point in time. As a result, it cannot establish causality or explain underlying mechanisms. Therefore, descriptive research is often followed by explanatory research to provide a more comprehensive understanding of the research topic.
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