bounce rate
the percentage of those who visit one page of a website before exiting that website
Bounce rate is an important web metric that indicates the percentage of visitors who leave a website after visiting only one page. In other words, it is the number of single-page visits divided by the total number of visits to a website.
A high bounce rate can indicate that the website is not relevant or engaging to the visitor, or that the website is not meeting the expectations of the visitor. A low bounce rate, on the other hand, implies that the website is providing value to the visitor and that they are exploring the website further.
In order to reduce bounce rates, website owners should focus on creating engaging content, improving website design and user experience, and ensuring that the website is easy to navigate. Additionally, website owners can leverage tools like Google Analytics to track visitor engagement and identify areas for improvement. By optimizing the website for better user experience, website owners can increase visitor retention and achieve higher conversion rates.
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