retargeting
focusing on individuals that have bounced from your site
Retargeting refers to the practice of displaying targeted ads to individuals who have interacted with a brand or visited a website previously. Retargeting works by using cookies or other tracking technologies to identify visitors to a website and then displaying relevant ads to them on other sites they visit.
The purpose of retargeting is to remind visitors about a brand and motivate them to return and take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. Retargeting campaigns typically show highly personalized ads that are based on the user’s past behavior, such as products they viewed or items they added to their cart but did not purchase.
Retargeting can be an effective way to increase conversions and engagement, as it targets users who have already shown an interest in a brand or product. However, it is important to use retargeting strategies in a way that is respectful of user privacy and does not create a negative user experience. Additionally, retargeting campaigns should be monitored and optimized regularly to ensure they are meeting their goals and providing a positive return on investment.
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