brand
name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers
A brand is an identification mark or symbol, name, term, or design that distinguishes one seller and their products or services from those of their competitors. It is a representation of the company’s personality, values, and beliefs. A strong brand creates customer loyalty, builds trust, communicates a message, and adds value to the product or service. A brand can be described as a promise that delivers a unique and memorable experience to its customers. A strong brand can also help a company to differentiate themselves from their competitors and make it easier for them to communicate the benefits of their products or services to their target audience.
More Answers:
Maximizing Reach and Authenticity: The Benefits and Cautionary Measures of Brand Integration in Media Contexts.Mastering Brand Awareness: The Key to Building Loyal Customers and Driving Sales
Maximizing Corporate Identity: Understanding the Three Levels of Brand Architecture in Social Science
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