What does the USP do?
Set standards for pharmacy practice
USP stands for Unique Selling Proposition. It is a marketing concept that involves identifying and promoting a unique aspect of a product or service that sets it apart from its competitors in the market.
The primary purpose of USP is to differentiate products or services from other similar offerings available in the market and to make them stand out in the minds of potential customers. Essentially, it is a means of communicating with customers about why a particular product or service is the best choice for them.
The USP should be a specific feature or benefit that is not easily replicated by competitors, and ideally, it should resonate with the target audience’s needs and desires. This helps to build brand loyalty and encourages customers to choose a particular product or service over others, which ultimately leads to increased sales and revenue for the business.
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