Unit Of Analysis In Research Methodology For Accurate Conclusions And Generalizations

is a person or object that is a member of the population being studied.

individual

In research methodology, a person or object that is a member of the population being studied is called a unit of analysis. It refers to the basic element being investigated in a research study. For instance, if a study aim to investigate the prevalence of depression among college students, then the unit of analysis would be individual college students. Similarly, if a study is exploring the factors that influence employee job satisfaction, then the unit of analysis would be individual employees.

It is important to identify the correct unit of analysis in a research study as it helps the researcher to select the appropriate sample size and sampling method. Moreover, the unit of analysis determines the level at which the data would need to be collected and analyzed, which is important for deriving accurate conclusions and generalizations about the research population.

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