convenience sample
choosing individuals who are easiest to reach
A convenience sample is a type of non-probability sampling method used in research, where participants are selected based on their accessibility and availability to the researcher rather than being randomly selected from the larger population being studied.
For example, a researcher might choose to survey students in their own classroom or employees at their workplace, instead of drawing a random sample from a larger population of students or employees.
The main advantage of convenience sampling is that it is relatively easy and cost-effective to conduct. However, it is important to note that convenience samples are not representative of the larger population being studied, which can limit the generalizability and reliability of the findings. Therefore, this sampling method is not recommended for studies where high external validity is required, but it can still be useful to gather preliminary data or when a suitable population is difficult to reach.
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