Convenience Sampling – Advantages And Limitations For Research Studies.

convenience sample

a sample where members of the sample are chosen in a way that is easy for the person doing the choosing

A convenience sample is a type of non-probability sampling where the sample is chosen based on the convenience of the researcher. In other words, individuals or elements of the population are chosen because they are easily accessible or readily available to the researcher. Convenience sampling is commonly used in situations where time, resources, and access to the population are limited.

One of the major advantages of convenience sampling is its convenience, as it allows researchers to collect data easily and quickly, which can save time and resources. However, convenience sampling has several limitations, such as its risk of introducing bias due to the non-random selection of participants. This means that the sample may not be representative of the population, which can lead to inaccurate conclusions.

Therefore, convenience sampling is generally not recommended for research studies that require a representative sample of the population. Instead, probability sampling techniques, such as simple random sampling or stratified sampling, should be used to ensure a more accurate representation of the population of interest.

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