4 Measurable Marketing Objectives to Increase Sales: Tips for Social Science Related Businesses

Sum Company has developed a marketing plan with the objective of increasing sales by 5 percent. As the promotional planner, Innovation Marketing is working with Sum Company to create a message that will be communicated to the target audience to achieve this. It is important for measuring return on investment to translate a sales goal into

a communications objective.

specific marketing objectives. These objectives need to be measurable and attainable within a specific time frame.

To achieve Sum Company’s goal of increasing sales by 5 percent, the following marketing objectives can be set:

1. Increase brand awareness: Creating brand awareness will help bring in new customers and, in turn, increase sales. This can be measured by tracking website traffic, social media engagement, and new customer acquisition rate.

2. Enhance product positioning: By understanding customer needs and preferences, Sum Company can position their products in a way that appeals to the target audience. This can be measured by tracking changes in customer perception, product ratings, and market share.

3. Expand distribution channels: By expanding distribution channels, Sum Company can reach more customers and increase sales. This can be measured by tracking the number of new distribution partnerships, sales volume through each channel, and customer feedback.

4. Create impactful promotions: By offering promotions such as discounts, BOGO offers, or limited time offers, Sum Company can incentivize customers to purchase more frequently. This can be measured by tracking the uptake of promotions, customer feedback, and the resulting increase in sales.

By setting these measurable marketing objectives, Sum Company can track the effectiveness of their marketing efforts and ensure they are making progress towards achieving their overarching sales goal.

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