Qualitative vs Quantitative Research: Choosing the Right Approach Based on Research Objectives

Researchers must often decide what type of research to use for a particular research project. While many different factors might influence this decision, the general rule states:The _________ specific the research objective, the __________ likely qualitative research will be used.a. Less; moreb. More; morec. More; lessd. Less; less

a. Less; more

b. More; more

The more specific the research objective, the more likely qualitative research will be used. This is because qualitative research uses in-depth exploration to understand the complexities of a phenomenon or issue. When research objectives are specific, qualitative research can provide detailed and rich data that can capture the essence of the researched subject. Thus, it is a suitable research method for exploring and describing complex phenomena in great detail. On the other hand, quantitative research tends to be used when the research aims are more straightforward and precise, and it is structured to provide standardized, numerical data measurable through statistical analysis.

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