Wal-Mart tracks the habits of the 100 million customers who visits its stores each week and responds with products and services directed toward those customers’ needs based on the information collected. This is an example of ________ marketing. a. undifferentiated b. database c. relationship d. consumer-generated
B
The correct answer is b. database marketing.
Database marketing is a type of marketing that involves the collection of customer data, analysis, and the use of that data to create targeted marketing campaigns. In this case, Wal-Mart is collecting data on the habits of its 100 million weekly customers and using that information to create products and services that meet their specific needs. This helps to create a more personalized shopping experience for customers, which can lead to increased customer loyalty and sales for the company.
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