How the Web Fuels the Growth of Consumption Communities: Insights from Social Science

The growth of consumption communities, which give members a forum for sharing opinions and recommendations about specific products, has been most affected by which of the following? a. more frequent use of market segmentation strategies b. the growth of the Web c. decreasing brand loyalty in tough economic times d. the increasing diversity of the American population

B

The growth of consumption communities, which give members a forum for sharing opinions and recommendations about specific products, has been most affected by the growth of the Web.

Consumption communities have thrived on the Web because they provide a platform for customers to share their experiences with products, seek advice from others, and connect with like-minded individuals. The ease of communication facilitated by the Internet has fueled the growth of these communities, allowing members to share information and opinions on a global scale.

While market segmentation strategies have had an impact on the growth of consumption communities, they have not been the primary driver. Market segmentation has been used by marketers for many years to understand the needs and preferences of different consumer groups, but the growth of consumption communities is a more recent development.

Similarly, the decreasing brand loyalty in tough economic times and the increasing diversity of the American population have also had some impact on the growth of consumption communities, but they are not the primary factors. These developments have certainly influenced consumer behavior, but they have not been the driving force behind the growth of consumption communities.

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