Following the BRIE model in starting a business, the entrepreneur creates a boundary within the environment, setting his firm apart from the rest of the environment. In doing this, the entrepreneur gives the firm a(n) A. identity.B. bootstrap.C. organizational culture.D. network.
A
The correct answer is A. identity.
The BRIE model stands for Boundary, Resources, Interdependence, and Exchange. In this model, the entrepreneur creates a boundary that separates their firm from the rest of the environment. This boundary is what gives the firm a unique identity and sets it apart from competitors. By defining the firm’s identity, the entrepreneur can establish a clear vision and mission, which can guide decision-making and help attract customers and investors who share similar values. Therefore, creating an identity is an essential step in starting a successful business.
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