You’ve just bought a new Honda Civic. For the last two days you can’t help but noticed you are seeing honda civics everywhere on the road. This is an example of which automatic process?
frequency
This phenomenon is an example of selective attention. Selective attention involves our brain’s ability to focus on and pay attention to specific information while ignoring other stimuli. In this case, after purchasing a Honda Civic, the person’s brain has become more alert and sensitive towards seeing other Honda Civics on the road. This is because the person’s brain has been primed to focus on the specific stimulus of Honda Civics due to their recent personal experience of purchasing the car. The brain is now unconsciously searching for similar stimuli (Honda Civics) and may even be filtering out other information to bring attention to the Honda Civics. This automatic process of selective attention helps individuals to efficiently process information and focus on what is important in their environment.
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