Wholesaler
A business that buys goods from producers and sells them to retailers
A wholesaler is a business or individual who purchases goods in large quantities from manufacturers or importers and then sells them in smaller quantities to retailers. The retailers then sell these goods to the end-users. The primary role of a wholesaler is bridging the gap between manufacturers and retailers by providing a link between the two parties.
Wholesalers typically operate in a specific market or industry and have an extensive knowledge of the products they sell and the market in which they operate. They buy and sell goods in bulk, enabling them to negotiate better prices with the manufacturers or importers. They also have expertise in managing inventory, logistics, and shipping, which ensures that the goods reach the retailers promptly and efficiently.
Wholesalers play an essential role in the supply chain process. They help manufacturers reach a broader customer base by acting as intermediaries and taking the products to retailers who are closer to the end-users. Additionally, they offer retailers the convenience of sourcing many products from one supplier, which in turn helps to increase efficiency and reduce costs.