Approach-Approach Conflict: Understanding the Cause of Ambivalence in Decision Making

Which type of conflict will most likely cause feelings of ambivalence?

The type of conflict that is likely to cause feelings of ambivalence is an approach-approach conflict. In an approach-approach conflict, a person is forced to choose between two desirable options, both of which have positive qualities. The person may feel torn between the two options and may experience indecision, anxiety, and ambivalence. For example, a person might feel ambivalent about choosing between two job offers that are both attractive in terms of salary, benefits, and job responsibilities. This person may feel conflicted about which job offer to accept because both options have appealing qualities.

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