When a business leader brings in an outside opinion, he is trying to eliminate
Groupthink
blind spots and biases that may be hindering his company’s growth, productivity or profitability. The leader recognizes that he may be too close to the daily operations of the business, and that an outside perspective can provide fresh ideas, enhance objectivity, and pinpoint challenges that he might have missed. Seeking an external viewpoint allows the leader to challenge his own assumptions, test his thinking and broaden his own perspective on the competitive environment in which his business operates. Additionally, an outsider who has experience in the same field can bring new ideas, knowledge and expertise to the business that might be lacking within the organization, as well as they can provide an evaluation that is rooted in real-world experience and informed by industry best practices. Ultimately, bringing in an outside opinion can help to identify areas of the business that require improvement, reduce risks, enhance decision-making capacity, and find innovative solutions that will help the organization achieve its goals and objectives more effectively.
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