What is the term for a short line that expresses the positioning and the message it is trying to deliver?
slogan
The term for a short line that expresses the positioning and the message it is trying to deliver is called a tagline or a slogan. A tagline is a concise phrase or statement that encapsulates the brand’s mission, differentiating factor, or promise. It is often used as a marketing tool to create a memorable and recognizable brand image among audiences. A well-crafted tagline helps customers identify and connect with the brand, enhances brand recall, and distinguishes it from competitors. Examples of notable taglines include Nike’s “Just Do It,” Apple’s “Think Different,” and McDonald’s “I’m Lovin’ It.”
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