gift-with-purchase
free sample given with minimal purchase
A gift-with-purchase (GWP) is a promotional strategy where a customer receives a free item or gift with the purchase of a product or service. It is a strategy that has been used by retailers and businesses for many years to attract customers, increase sales and improve customer loyalty.
GWPs are typically offered to customers who make a qualifying purchase, such as a minimum purchase value, quantity or specific product purchase. The free item or gift can be a variety of products, including complementary items, samples, small-sized products and limited edition items.
There are several benefits to offering GWPs, including:
1. Increased sales: Offering a GWP can encourage customers to buy more products, especially if the GWP is something the customer values or wants.
2. Customer loyalty: GWPs can also help to improve customer loyalty by rewarding customers for their purchase and making them feel valued.
3. Brand awareness: GWPs can also increase brand awareness, especially if the free item is branded or unique.
4. Clearing inventory: GWPs can be used to clear out old inventory by offering it as a free gift with purchase.
In conclusion, a GWP is a powerful marketing tool that can help to drive sales, improve customer loyalty and increase brand awareness. It is important for businesses to carefully consider the types of products or services to offer as GWPs to ensure they are impactful and aligned with customer preferences.
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