Convenience Products
Bought regularlyLittle to no planningWidely distributedLow castLow MarginHigh volume
Convenience products are low-priced, frequently purchased consumer goods that require little effort in the shopping process. These products are usually readily available in stores and are used on a daily basis by consumers. Convenience products are categorized as non-durable and durable goods.
Non-durable convenience goods are usually consumed quickly or purchased frequently and are not expected to last very long, like shampoo, soap, beverages, snacks, etc. These categories of convenience products are mostly frequently purchased because of easy availability and low price.
Durable convenience goods are also characterized by easy purchase and low price, but they are expected to last longer than non-durable goods. Examples of durable convenience goods are such as mobile phones, cars, televisions, etc.
The marketing strategy for convenience products is always centered around the ease of availability at any place at any time and affordable pricing. Therefore, extensive distribution networks and wide availability in different retail channels such as convenience stores, supermarkets, online retailers, etc. is crucial for the success of convenience products.
In conclusion, convenience products are an essential part of the consumer’s daily life, and it is important for businesses to offer them at their convenience.
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