product positioning
The place a product occupies in consumers’ minds based on important attributes relative to competitive products
Product positioning refers to the process of creating a specific image or perception of the product in the mind of the targeted consumer. This includes identifying the unique features and benefits of the product relative to its competitors and communicating them through different marketing channels such as advertising, promotion, and packaging.
Product positioning is crucial for the success of any product, as it helps to establish a competitive advantage and differentiate the product from similar offerings in the market. It also helps to create a specific association or brand identity that resonates with the target market, leading to increased customer loyalty and repeat purchases.
To effectively position a product, it is essential to understand the target audience and their needs, preferences, and buying habits. This can be done through market research and customer feedback. Once the key selling points of the product are identified, they can be communicated through different marketing channels in a way that resonates with the target audience.
Overall, product positioning is a critical aspect of marketing strategy that can make the difference between a successful product and one that fails to gain traction in the marketplace.
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