choice blindness
the phenomenon of subjects not realizing that they had been given something that was not “their choice”
Choice blindness is a cognitive phenomenon in which people fail to notice or acknowledge a switch between two options that they have selected. It occurs when people make a choice but then do not notice a change that occurs after the choice is made. This can happen when people are asked to choose between two options and then the options are switched without their knowledge.
For example, in an experiment on choice blindness, participants were asked to taste two samples of jam and choose which one they preferred. In reality, the experimenter switched the samples without the participant’s knowledge, but most participants did not notice the switch and maintained their preference for the jam they had initially chosen.
Choice blindness has important implications for decision-making because it suggests that people may not always be aware of why they made a particular choice. It also highlights the role of cognitive biases in decision-making, such as confirmation bias, which can lead people to rationalize their choices even if they were not based on all the available information.
In conclusion, choice blindness is a phenomenon in which people fail to acknowledge a switch between two options they have selected. It has implications for decision-making and highlights the role of cognitive biases in shaping our choices.
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