When making up an audience-analysis questionnaire, you should use ___________ questions to get at the strength of a respondent’s attitudes or feelings.- a scale- fixed-alternative- interview- open-ended
a scale
The correct answer is “a scale”.
When creating an audience analysis questionnaire, using a scale is an effective way to measure the strength of a respondent’s attitudes or feelings towards a particular topic. A scale provides options for respondents to rank their level of agreement or disagreement on a given statement or topic. This helps to capture more precise and measurable data compared to open-ended questions, which can be difficult to analyze and quantify. Scales can range from simple numeric rating scales (such as rating from 1 to 5) to more complex Likert scales, which ask respondents to rate their agreement or disagreement on a series of statements. By providing a range of responses, scales offer a flexible and systematic way to collect audience data.
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