If you were constructing an audience-analysis questionnaire and wanted to learn how many of your listeners believe in extraterrestrial life, which of the following would be the best kind of question to ask?- fixed alternative question- opinion question- open-ended question- leading question
fixed alternative question
The best kind of question to ask to learn how many of your listeners believe in extraterrestrial life would be a fixed-alternative question.
Fixed-alternative questions ask for a specific answer from a set of predetermined options, such as “Do you believe in extraterrestrial life?” with answer options “yes” or “no.” This type of question provides a clear and specific response that can be easily quantified and analyzed. An opinion question would be too general and may not provide an accurate measure of how many people believe in extraterrestrial life. An open-ended question would invite many different responses, making it difficult to quantify and analyze. A leading question may inadvertently influence the listener’s response, which could compromise the validity of the results.
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