According to your textbook, which of the following is a demographic characteristic of a speech audience?- cultural background – attitude toward the speaker – interest in the topic- knowledge about the subject
cultural background
The demographic characteristic of a speech audience is cultural background. Cultural background refers to the shared beliefs, values, customs, behaviors, and artifacts that characterize a group or society. Audience members from different cultural backgrounds may have different ways of viewing the world, understanding language, and responding to persuasive messages. A speaker who is aware of these differences can adjust their message to best reach the audience and create a connection with them. While attitude toward the speaker, interest in the topic, and knowledge about the subject are important factors, they do not define the demographic characteristics of an audience.
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