Convenience Sampling In Research: Advantages And Limitations Explained

convience sample

A sample which consists of members of a population that are easily accessed.

A convenience sample is a type of sampling method used in research studies where individuals or objects are chosen for the study based on their availability, accessibility, and willingness to participate.

Convenience sampling is often seen as less reliable than other sampling methods because the sample may not accurately represent the population being studied. This is because the sample is chosen based on the ease of access, rather than a predetermined, representative sample. Additionally, those who volunteer for the study may differ in important ways from those who do not, leading to biased results.

Despite these drawbacks, convenience sampling can be useful in certain situations, such as when a researcher has limited time or resources to conduct a study, or when the population being studied is difficult or impossible to access in any other way. However, researchers should be careful to acknowledge the limitations of their convenience sample and be transparent about the potential biases that may be present.

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